Motivate the Elephant. The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is … It’s smart and delivers on its promise. Find the feeling. That sums up change just about perfectly. Make people feel something. The Rider needs direction to avoid getting bogged down on True But Useless analysis. If you are in the role of a “change agent” this book is your manual. Shrink the change. How to Change Things When Change is Hard by Chip Heath and Dan Heath Direct the Rider Follow the Bright Spots. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath Crown Business, 1st Ed. The subtitle of this book shows the reason I think this book is an important one: “How to Change Things When Change Is Hard”. Knowing something isn’t enough to cause change. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath I found this book to be a revelation. The subtitle of Switch: How to Change Things When Change Is Hard (Broadway Business, 320 pages, $26) says it all.The book, by Chip Heath, a professor at … Change is often difficult because you don’t know what to change to. Break down the change into small pieces that don’t spook the elephant. The authors summarize all the techniques you could deploy, if you haven't just skipped to the end. Change is difficult, or so most people believe. (2010) (public library) Summarized by Jennifer Fang. Switch: How To Change Things When Change Is Hard. Switch identifies the crucial factors in effecting lasting changes for both individuals and organizations. Change is much easier when you know where you’re headed and why it’s worth it. Make your destination/goal clear and visible. 1230004322498 0004322495 SUMMARY - Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath * Our summary is short, simple and pragmatic. It allows you to have the essential id Overview. Chip and Dan Heath’s book, Switch is all about change. There is a summary of change-making examples at the end of the book changing the book into a manual for change rather than just a passive read. I have been touting Chip and Dan Heath’s book Switch for some time now, so it I thought I ought to actually write about why. It is a great reminder that … By the end of the book, I had a much clearer perspective on to make change. For this week’s book review Switch seemed like the perfect fit. One of the reasons that I like this book so much is that it focuses on the systems in place – not the people.