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Pay Per Click (PPC)
refers to online advertising programs that permit users to bid on certain
keywords or phrases to display ads when a user searches for information on a
specific topic.
When that user
decides to click on the ad, the advertiser is charged a fee for the referral.
The best part of
using this advertising method is that the lead is targeted. Even better
news for regionally based organizations is that some of these PPC avenues have
added even narrower lead targeting by allowing companies to show its ads only in
areas they serve. This is called geo targeting.
Experience has shown
that PPC Advertising is very cost effective when managed by trained
professionals. The International Webmasters Association has issued Mickey
Wesler, owner of Mountain Path Media, a certificate acknowledging her pay per
click advertising abilities.
We highly recommend
tightly targeted PPC advertising for all of our clients.
There are many was
to entice your potential lead to click on your ad and later to convert that
click to a lead or a sale. Once again we are trained and experienced in
these methods. Likewise there are procedures to make best use of your
budget.
This form of
advertising takes some skill in bidding and time in checking your bids and your
competitors bids on a regular basis.
Mountain Path
Media's Pay Per Click Services include:
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pay per click
advertising account set up |
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arrange your
campaigns better to maximize your budget |
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generate pay per
click advertising campaigns to increase click thru rates
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reach out to
your target customer demographics |
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develop
appropriate landing pages to improve conversion ratio
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optimize landing
pages to better convert visitors into customers and clients
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Pay Per Click is well worth the effort, we
encourage you to talk to us about PPC advertising or even try it yourself.
Find
out more about Mountain Path Media and the Pay Per Click avenue.
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